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Primeur has an established in-house design department that enables us to support our customers' needs. The service we offer for each customer is bespoke and is tailored to suit the customer's individual requirements.

The design department carries out trend research continuously - working 1 to 2 years in advance of the current market. We also research the retail market and attend major textile exhibitions throughout the year for inspiration, emerging trends and colour direction. Each season we develop exclusive stories which are a fantastic tool for inspiring new ranges, and also assisting customers in design direction. These ranges are then displayed in our showrooms.